F1GP | Mercedes launches W08 EQ Power

  • Premiere for EQ Power+, the technology label for all future Mercedes-AMG Hybrid models
  • New car livery includes electric blue visual signature to denote Hybrid powertrain
  • Toto Wolff: “Excitement is the dominant feeling in the team right now”
  • Lewis Hamilton: “It’s inspiring how everybody in the team is pushing harder than ever”
  • Valtteri Bottas: “I feel well prepared in such a short time – but the learning curve is still steep”

Mercedes-AMG Petronas Motorsport today took the first step on the road to the 2017 Formula One season with the official presentation of the new F1 W08 EQ Power+.

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The new car was launched to the team’s fans from the Silverstone garages via a live 360-degree broadcast on Facebook, YouTube and the Team’s official website – reinforcing the “fan first” approach that has grown Mercedes-AMG Petronas Motorsport’s social media community into the sport’s largest, at over 14 million people

The Launch was held as part of the Team’s official 100 km Filming Day, during which the F1 W08 EQ Power+ completed its first laps on Silverstone’s 2.96 km International Circuit, in the hands of both Lewis Hamilton and Valtteri Bottas.

The all-new F1 W08 EQ Power+ has been designed to maximize the performance opportunities offered by radically different aerodynamic regulations for the 2017 season which will probably see the new cars become the quickest in the history of the sport – while leaving sufficient scope for an in-season development rate expected to be among the fastest ever in Formula One.

The M08 EQ Power+ is the fourth iteration of the Turbo Hybrid generation of Power Units and has been conceived to withstand significantly increased physical loads and a more severe duty cycle under the new rules, while also maximizing potential performance developments.

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