Fondazione Prada

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The new Milan venue of Fondazione Prada, conceived by architecture firm OMA—led by Rem Koolhaas—expands the repertoire of spatial typologies in which art can be exhibited and shared with the public. Articulated by an architectural configuration which combines preexisting buildings with three new structures, it is the result of the transformation of a former distillery dating back to the 1910’s. Located in Largo Isarco, in the South of Milan, the compound has a gross surface area of 19,000 m2/205,000 ft2, of which 11,000 m2/118,000 ft2 is dedicated as exhibition space.
The entrance building will welcome visitors to two new facilities, developed through special collaborations: a kids’ area designed by a group of students from the École nationale supérieure d’architecture de Versailles, and a bar where director Wes Anderson has recreated the typical mood of old Milan cafés.

On the occasion of the opening of its new Milan venue on 9 May 2015, Fondazione Prada will present a wide range of activities. Robert Gober and Thomas Demand will realize site-specific installations in dialogue with the industrial architecture and the new spaces in the compound. Roman Polanski will explore the cinematographic inspirations behind his artistic vision, which will translate into a new documentary and a series of film screenings. Selections of artworks from the Prada Collection will be presented in a series of thematic exhibitions. ‘Serial Classic’—an exhibition curated by Salvatore Settis in collaboration with Anna Anguissola—will complete the program. The project, whose display system has been conceived by OMA, focuses on classical sculpture and explores the ambivalent relationship between originality and imitation in Roman culture and its insistence on the circulation of multiples as an homage to Greek art.

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